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Change one thing. Change everything.
Seeing more value from your customers and keeping them happy may require just a change in the way you…
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Segmentation vs individualization
Meet ‘individualization’ – the agile new kid on the block that will help you better understand each one of…
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Moving beyond segmentation to individualization
Creating more customer value may require just a change in the way you interact with each customer.
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Big rewards in banking?
To stay competitive into the future, banks need to deliver loyalty schemes that are more rewarding for the consumer…
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Bridging the gap in rewards with bank-wide loyalty
Bank-wide loyalty is a massive opportunity for banks to generate more revenue and to differentiate themselves from the competition…
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Individualized content is more relevant
Individualized content could mean the difference between customers who are delighted, and customers who refuse to pay the bill…