our Clients to make the most of their Customer Capital. And there are many exciting, different pathways to that. Here is a selection of the major ones.
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bridging offline and online
Break down the barriers between the offline and online regime, securing a full-scale, seamless presence for your brands and products.
Allow customers to hop naturally and effortlessly between environments with the use of smart, state-of-the art tech that demands nothing apart from owning a smartphone.
design a powerful customer value optimization strategy
Take the right strategic decisions on budget allocation, incentives & reward selection, and communication subject definition.
Flexibly adapt to market changes by focusing on what matters most, and what brings back the best results.
implement an effective brand value optimization ecosystem
With targeted reach to consumers based on behavioral analytics and with rich cross-channel campaigns, retailers can offer much more value to their brands.
Brands simply enjoy the measured results of resonating campaigns, while boosting sales and the efficiency of their marketing budgets within a win-win ecosystem.
rationalize markdown and maximize revenue
Dynamically tailor your individual markdown offers with the power of mathematics and IT.
Avoid unnecessary horizontal markdowns or discounts, and move to sharpshooting individual sweet spots to boost revenue and profit without sacrificing customer satisfaction.
optimize marketing and sales effectiveness
Understand what motivates each single customer and what makes them click.
Stop relying on statistical averages that are misleading and focus on monitored, individual attitudes and behaviors to offer more value and a richer experience to each customer.
critically upgrade in-store purchasing experiences
Focus in-store budget and effort to what works the most.
Through targeted interventions in the store environment and customer touch-points, offer a game-like, engaging and lucrative store-customer interface.
boost printed catalogue efficiency
No more static catalogues and fishing in muddy waters. Differentiate from competitors by gamifying your printed interface.
Measure which products attract customer interest and which ones end up being sold. And all that, supercharged by advanced dynamic markdown and revenue optimization algorithms.
activate and retain customers
Keep customers engaged, loyal, and profitable without spending more than is absolutely necessary.
Replace mass-marketing tactics with one-to-one, individualized communications with tailored messaging, dynamically aligned with the behavior and preferences of each customer.
reward customers smartly
Cut down on costly and inefficient ‘one size fits none’ customer incentives.
Instead, focus on offering individualized messaging, targets and rewards, shaping and driving the exact customer behaviors you want.
nurture superior customer satisfaction
Design and roll-out compelling interactions that captivate customers.
Self-relevant and timely, multi-channel communications will keep your customers happy at every stage of the relationship, bolstering trust and brand alignment, turning them into avid ambassadors.
bridge paper and digital
Our OpenText™ data capture solution eliminates time-consuming manual data entry.
Information can be captured from paper documents and forms using powerful design, distribution, capture and recognition technologies.