This is what we managed to save through our smart incentivisation initiatives for a top Retailer vs. same period/previous year where no action took place.
Having to combat questionable past practices where discounts were thrown to customers indiscriminately, we had to think smart. In practice, we converted all-out discounts into alluring point-gathering instances with a sticky element.
Some like to throw cold numbers in the air, numbers that do not stir any engagement.
We believe in a different kind of numbers.