This is what we achieved through our Customer Value Optimization (CVO) campaigns for a Global Fashion Retailer vs. same period/previous year where no campaign took place.
This was achieved by meticulously studying the past behavior of thousands of individual customers across a range of categories. Following that, we set up and communicated one-on-one very much achievable targets that however had powerful cumulative effects.
Some like to recite weakly supported numbers, without the power to change business.
We believe in a different kind of numbers.